My latest for The Defiant:
Successful NFT Marketing Combines Cultural Awareness With Established Skill Sets
“The recent release by Taco Bell of a series of crypto art pieces and the deep dive by Gary Vaynerchuk into all things NFT signals the entry of corporate marketing into NFT Land. Though not the first indications of corporate interest in NFTs, these two events suggest that non-fungible tokens will be the hot new tech option for marketing experiments. Though this new terrain may initially seem daunting, mainstream marketers have many relevant skills at their disposal.”